Arte
Imagining a contemporary editorial campaign celebrating European cinema through a cross-media visual identity.
Client:
Arte (Concept Project)
Category:
Brand Identity, Editorial Design, Brand Communication
My Role:
Creative Direction, Art Direction, Editorial Design, Graphic Design
A media platform concept for ARTE dedicated to artificial intelligence, designed to help audiences understand, question and decode AI-generated content. The project focuses on visual literacy, AI news and the cultural impact of synthetic imagery.
Campaign
Launch campaign visuals using AI-like manipulation and visual doubt as a creative device, encouraging viewers to question what they are seeing.
Digital Platform
Website, podcast and editorial formats forming an educational media ecosystem around AI news, contributors and public understanding.
Website vidéo
video on the website of arte ré(ia)lité page, showing news about the arteficial inteligence world.
Short-form Video
Concise video formats designed to make AI news and technical developments easier to understand.
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