ARTE Ré(IA)lité
Imagining an ARTE platform that helps audiences read, question and decode AI-generated content.
Client:
ARTE (Concept Project)
Category:
Brand Platform, Campaign, Digital Design
My Role:
Creative Direction, Art Direction, Editorial Design, Graphic Design
Ré(IA)lité turns doubt into a format. The platform brings together AI news, explainers, a podcast and short videos, and its launch campaign uses image manipulation to make viewers question what they see.
Campaign
Launch campaign visuals using AI-like manipulation and visual doubt as a creative device, encouraging viewers to question what they are seeing.
Digital Platform
Website, podcast and editorial formats forming an educational media ecosystem around AI news, contributors and public understanding.
Website Video
Video module from the Ré(IA)lité website, presenting news from the AI world.
Short-form Video & Print
Short videos and printed formats that make AI news easier to understand.
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