LOEWE Home Scents
A fictional LOEWE Home Scents candle inspired by Prometheus, from object and packaging to campaign and film.
Client:
LOEWE (Concept Project)
Category:
Creative AI, Luxury, Film, Product Launch
My Role:
Creative Direction, Art Direction, Storyboard, Motion Design, AI Image Generation
A fictional candle concept for LOEWE Home Scents inspired by Prometheus, the mythological bearer of fire. The project translates this idea into a luxury fragrance object, from form and packaging to campaign and film.
Packaging & Product Direction
Candle, box and product presentation translating the Prometheus concept into a refined physical object.
Campaign
Campaign poster introducing the candle at the scale of the city.
Prometheus
Concept film retelling the origin of fire, created for LOEWE Home Scents.
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