LOEWE Home Scents
A cinematic campaign exploring mythology, fire and craftsmanship through the launch of a fictional Loewe candle collection.
Client:
Loewe (Concept Project)
Category:
Creative AI, Luxury, Film, Product Launch
My Role:
Creative Direction, Art Direction, Storyboard, Motion Design, AI Image Generation
A fictional candle concept for LOEWE Home Scents inspired by Prometheus, the mythological bearer of fire. The project translates this idea into a luxury fragrance object, from form and packaging to campaign atmosphere.
Packaging & Product Direction
Candle, box and product presentation translating the Prometheus concept into a refined physical object.
Campaign
Campaign imagery and poster applications introducing the fragrance through light, materiality and mythological atmosphere.
Prometheus
Concept film exploring the symbolic origin of fire through a contemplative cinematic narrative created for Loewe Home Scents.
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