Demonia
An experimental fashion campaign blending gothic aesthetics, AI-generated imagery and contemporary visual culture.
Client:
Demonia (Concept Project)
Category:
Creative AI, Fashion, Creative Direction, Experimental Design
My Role:
Creative Direction, Art Direction, AI Image Generation, Campaign Design
Developed as a conceptual campaign for Demonia, this project explores the visual codes of alternative fashion through AI-generated imagery and cinematic composition. Inspired by underground culture, exaggerated silhouettes and dramatic lighting, the campaign creates a dark yet sophisticated universe where fashion becomes a form of visual storytelling.
Fashion Film
Experimental fashion advertisement reinterpreting the visual universe of Demonia footwear through atmosphere, movement and stylized image-making.
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