G7
Repositioning France’s leading mobility brand through a premium communication ecosystem focused on trust, service excellence and customer experience.
Client:
G7
Category:
Campaign, Advertising, Brand Experience
My Role:
Creative Direction, Art Direction, Campaign Design, Brand Identity, Motion Design
Developed for G7, this project redefined the brand’s premium positioning by shifting the narrative from transportation to the quality of every journey. The campaign introduced a refined visual language deployed consistently across print, digital and outdoor media. The collaboration later expanded into the brand’s 120th anniversary celebrations, including the creative direction of the anniversary campaign, the commemorative book, the rollout of the anniversary film and the award-winning Top Com presentation.
Premium Campaign
Premium campaign visuals repositioning G7 as a refined Parisian mobility experience, with the taxi becoming a cinematic window onto the city.
Brand Experience
Brand touchpoints extending the premium positioning across digital interfaces, vehicle details, service materials, podcasts and DOOH communication.
120th Anniversary Film
Motion design and presentation film produced for G7’s anniversary campaign and showcased during the Top Com Awards.
120 Years of G7
Anniversary campaign and motion adaptations developed for G7’s 120th year, including the Top/Com Gold Award-winning presentation film.
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