G7
Repositioning France's leading taxi brand around the quality of every journey, then carrying it into the brand's 120th anniversary.
Client:
G7
Category:
Campaign, Advertising, Brand Experience
My Role:
Creative Direction, Art Direction, Campaign Design, Brand Identity, Motion Design
For G7, the campaign moved the story from transport to the journey itself, with the taxi as a private window onto Paris. One restrained visual language ran across print, digital and outdoor. The work continued into the 120th anniversary: campaign, commemorative book cover, anniversary film and the Top/Com presentation, awarded Gold.
Campaign
Print and outdoor visuals: the taxi as a window onto Paris.
Brand Experience
App screens, vehicle details, service materials and the podcast Le temps d’une course avec G7.
120th Anniversary Film
Anniversary film and its motion design, presented at the Top/Com Awards.
Anniversary Book
Cover design for the commemorative book marking G7’s 120th anniversary.
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