Gucci
A fictional luxury campaign inspired by Tuscany, where jewellery emerges from nature as a timeless artifact.
Client:
Gucci (Concept Project)
Category:
Campaign, Luxury, Fashion, Art Direction
My Role:
Creative Direction, Art Direction, 3D Art Direction, AI Image Generation, Campaign Design
Inspired by the landscapes surrounding Florence, Gucci’s historic birthplace, this fictional campaign imagines jewellery as an organic extension of nature. Precious earrings emerge from blooming anemones nestled within a monumental Baroque vase, transforming the landscape into a theatrical object of desire. Blending mythology, Italian craftsmanship and surreal imagery, the project reinterprets Gucci’s heritage through a calm, contemplative visual narrative.
Campaign Concept
Campaign executions developed across different formats, compositions and perspectives to express the visual world of the concept.
Related Projects
