PILGRIM
A fictional fragrance campaign built around ritual, solitude and the figure of the pilgrim.
Client:
Chapel Factory & Pisse-Vinaigre (Concept Project)
Category:
Campaign, Luxury, Beauty, Art Direction
My Role:
Creative Direction, Art Direction, Campaign Design, AI Image Generation
A fragrance campaign following the pilgrim as a central figure through a cold, isolated and contemplative world. The perfume becomes an initiatory journey rather than a conventional product story.
Campaign Imagery
Key visual establishing the character and the world of the fragrance.
Campaign Film
Short film built on slow camera movement, light and sound design.
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