PILGRIM
A fictional fragrance campaign exploring spirituality, ritual and contemporary symbolism through cinematic imagery.
Client:
Concept Project
Category:
Campaign, Luxury, Beauty, Art Direction
My Role:
Creative Direction, Art Direction, Campaign Design, AI Image Generation
A fragrance campaign following the pilgrim as a central figure through a cold, isolated and contemplative world. The perfume becomes an initiatory journey rather than a conventional product story.
Campaign Imagery
Static campaign visuals establishing the atmosphere, character and visual direction of the fragrance.
Campaign Film
Short cinematic film reinforcing the ritualistic atmosphere through slow camera movements, light and sound design.
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