Réalités Virtuelles
Creating the visual identity of a fictional exhibition exploring the growing intersection between physical reality and digital immersion.
Client:
Fictional Exhibition
Category:
Brand Identity, Exhibition Design, Editorial Design
My Role:
Creative Direction, Art Direction, Graphic Design, Editorial Design, Environmental Graphics
Réalités Virtuelles is a fictional exhibition dedicated to emerging forms of immersive technologies and virtual experiences. The identity brings together contemporary graphic design, digital aesthetics and museum communication to question the increasingly blurred boundary between the physical and the virtual. Designed as a complete exhibition system, the project extends across editorial, signage, print and environmental design.
Visual Identity
Logo, colour, typography and composition principles forming a coherent identity system for the exhibition.
Communication & Exhibition Materials
Tickets, guides, outdoor media, digital placements and equipment applications deploying the identity across the exhibition ecosystem.
Exhibition Signage
Wayfinding and signage applications extending the visual identity into the physical exhibition space.
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